Heelprint 542
Student-powered creativity + innovative collaborationsWhy 542? Because 542 = the color code for the real, true Carolina Blue!
Student-Powered Creativity
Heelprint 542 brings together innovation and education to provide the following services for individual, corporate, small business, institutional, and celebrity clients:
- Advertising and Ad Creative development and placement
- Public Relations campaigns and message development
- Social media content and social media management
- Branding and reputation management
- Graphic design and data visualization
"Heelprint 542 provides an exceptional platform for students to gain practical experience while delivering creative solutions for clients. The agency nurtures talent through collaboration and mentorship, fostering innovation in advertising and public relations. This agency model fulfills the original vision to make students at UNC-Chapel Hill even more competitive and to provide a launchpad into the professional creative industries."
Heelprint 542 Leadership Team
Meet our Faculty Co-Directors
Gary Kayye, Advertising ProfessorCo-Director
Innovator and advertising entrepreneur.
Valerie "VK" Fields, PR ProfessorCo-Director
Collaborator and public relations entrepreneur.
Student-Powered Creativity
Experience hands-on advertising and public relations with expert guidance.